|Mr. Sumesh.K is the Managing Director of Sunrise City Supermarket LLC. He came to dubai in 1998. Mr. Sumesh.K is the member of Kannur Welfare Association. Being a MBA holder, he belongs to Meleveettil at Kadanpoor in Kannur. His wife Mrs Mimmi Sumesh. The couples have two children, Adwith Sumesh and Aagama Suresh.A household name in the UAE today, Sunrise City entered this market on a humble note in 1977. In such a short span, it have earned the label of ‘your friendly neighborhood supermarket’, competing with the biggest names in this sector.Speaking of growth, the Sunrise City family has been a part of the shift in the global retail sector. Not just in logistics but also the definition of what supermarkets have come to mean to today’s consumers. From being mere sellers of fast moving consumer goods, supermarkets across the world have to keep up with the dramatic rise in the amount of information and economic globalization. The effect of new technologies, advanced marketing and presentation techniques, progressive distribution and services is reflected across UAE stores.
The rapid growth of the retail industry has lead to a re-alignment in the supermarket sector services. Traditional and relatively backward retail models are on the decline. Changing consumer demands on retail operators are increasing owing to their knowledge on economic awareness and open market situations.
|While this may appear to be a challenge, they look at it as an opportunity.With every step, they have moved closer to their mission of pioneering, innovating and developing the Sunrise City chain, thus creating value for their patrons and the region they thrive in.
Today, it is easy to talk about these achievements more because they are visible. With every change they make, they hope to give you, as a consumer, a better experience, where you feel the ease of shopping from the first item you pick up till you walk out of the store. By improving their services and making their model more versatile, they create reasons for you to keep coming back.They believe in measuring new ideas with experience. So as they walk bravely and briskly to keep up with the changing world, they also pause to reflect, analyze, rationalize and reinvent the rules as the game evolves.
Their mission is to:
• offer finest quality and freshest products to their customers
|The second phase will see the Sunrise City chain reaching into Abu Dhabi and other Emirates.The company is also chartering its diversification into the hospitality and travel & tourism industries.
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